Adidas Golf- Tiss Dahan 8-1-09

Tiss Dahan,

Senior Director of Global Apparel

adidas Golf Philosophy

Golfers are athletes.

adidas Golf makes equipment that drives athletes to performa at the highest level

We design our equipment to maximize the body’s golf potential.

We engineer our equipment with the most innovative technology in the sport.

We push our equipment in the very same way athletes push their bodies.

We don’t make shoes, shirts or jackets you wear.

WE MAKE EQUIPMENT for your body

It has been 60 years since Adolf Dassler first put three stripes on a pair of athletic shoes, creating one of the most recognizable athletic brands in the world. The German sportswear company he founded, adidas (an amalgam of his nickname, "Adi," and the first three letters of his last name), marked the 60th anniversary with a special collection of golf apparel, as worn by Sergio Garcia in the U.S. Open this past June 2009.

adidas’s exuberant branding reflects the sea change in golf fashion, from classicism to athleticism. Until recent years, golf has shied away from graphic displays on clothing, rooted as the sport is in genteel, country club tradition.

adidas has long been torn about using their well-known trademark in an overt way on golf clothing. For many years when the company did put the three-stripe logo on golf shirts, it was only in a tone-on-tone color scheme—blue embroidery on a blue shirt, for instance. It was there but not there.

Currently, the company is expanding its branding of other apparel, emphasizing the guiding philosophy of its founder Dassler, who equipped Jesse Owens with his track spikes for the 1936 Olympics. The idea has always been the development of specific performance clothing for each sport —to help athletes do their best. "We believe golf is a sport," said Tiss Dahan, senior director of global apparel for Adidas Golf. "The products we build always respect golf."

With adidas technology like ClimaCool, ClimaProof and ClimaLite, all designed to maximize comfort while highlighting your style, you can enjoy the feel of a great day at the course even when you're stuck having a casual day at the office. Men, women and juniors can enjoy Comfort, Style, Technology and Athleticism which are all now blended in the adidas brand and look.

Currently featuring the adidas brand on Tour: Sergio Garcia, Kenny Perry, Justin Rose, Dustin Johnson and Jason Day. And, on the LPGA Tour look for Paula Creamer and Natalie Gulbis.

www.adidasgolf.com